Job Scope:

• Branding and Market Insights: Aligned with Smooze branding through adaptation and integration. Researched industry competitors and comprehended target-audience preferences.

 

• Creative Development and Ideation: Crafted creative strategies and directed art concepts for effective campaigns. Explored emerging trends for digital marketing across various platforms.

 

• Content Creation and Design Enhancement: Designed and produced social media content for Instagram and video content for TikTok and YouTube.

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My role encompassed comprehensive brand understanding, creative direction, and hands-on content creation, showcasing a multifaceted skill set across design, branding, marketing, and collaboration.